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Smeg x Coca-Cola - limited edition unity fridge

No stranger to iconic brand partnerships, Smeg was excited to announce their collaboration with The Coca-Cola Company in 2021. Together they created a retro style fridge that embodied the spirit of inclusiveness, diversity, and optimism, the Smeg x Coca-Cola Unity fridge.
Created to mark the 50^th anniversary of Coca-Cola’s iconic “Harmony” commercial, the SMEG FAB “Unity” refrigerator was a limited edition piece that formed part of Coca-Cola’s 1971 unity collection. Each limited edition product had an official numbered plaque to mark its authenticity.

Coke's beloved TV commercial aired in 1971 and featured a diverse group of young people singing together on an Italian hilltop that they would "like to teach the world to sing, in perfect harmony,"
Filmed during a global cultural shift, the commercial was ground-breaking for its time. The message of unity, especially in times of struggle, is something that resonates just as strongly today as it did fifty years ago.

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The sophisticated exterior of the fridge featured Coca-Cola inspired artwork, celebrating the 70’s era with its psychedelic design. Bursting with colour, the whimsical design encouraged us all to have a coke!

Inside, the fridge offered plenty of space for all your groceries plus removable glass shelves, a life plus compartment for preserving perishable foods and a fruit and vegetable drawer. There was also an icebox for storing ice and frozen foods.

Scroll right to see inside.

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SMEG Australia Pty Ltd Head Office:

1/4D Huntley St, Alexandria, NSW 2015 Australia - Phone +61 02 8667 4888 - Email [email protected]

SMEG Australia Pty Ltd Warehouse, Service and Spare Parts:

Warehouse 5B & 5C, Ingleburn Logistics Park, 45-47 Stennett Road, INGLEBURN, NSW 2565 - Phone +61 02 8667 4833 - Email [email protected]